Splash Pages versus Squeeze Pages
I’ve recently blogged about Squeeze pages – the short and sweet webpage you would use for getting someone’s name and email address. Now I’m going to write a little about SPLASH PAGES.
Here’s sample SQUEEZE page:
and here’s a sample SPLASH page:
(these images won’t work, btw, I’ve deliberately left out the links.)
Notice the difference?
The SQUEEZE page has a section for someone to leave their name and email address; the splash page doesn’t. Actually, they can both be for exactly the same product – but they serve a different purpose.
You can use a SQUEEZE page anywhere (it’s also called a LANDING PAGE and an OPT-IN PAGE). You would use a SPLASH page mainly in Traffic Exchanges where people are surfing very fast and you barely have 5 seconds to grab their attention. You need the page to load really fast too. You just want them to click on the image (the whole thing is a link) and go to your sales page where they can find out more information.
You would also want to set your splash page up so that it opens in a new window. That way, they can keep surfing and your main webpage is sitting waiting for them when they finish. That’s certainly what I do when I’m surfing for traffic.
The basic elements of every successful splash page are the same:
1. To make a strong visual impact
2. To get to the point quickly
3. To brand yourself – with a company logo or personal photo
4. To give the surfer a clear ‘call to action’ – they simply need to click the image!
So, there you are!
To your success
PS If you are happy with html then you can easily run up splash pages for yourself; however, if you appreciate the easy life, why not grab a subscription to Splash Page Maker. You can get a free report too – just click HERE or on the banner below.